KBC AM’s tech arm aims for global market through deal

On the 11/13/20 at 4:27PM


Adrien Paredes-Vanheule

everyoneINVESTED, the wealth tech spin-off of Belgian company KBC Asset Management, has entered into a partnership with digital wealth and asset management software company Objectway.

Investing remains “the least digitalised financial service” in the words of Jurgen Vandenbroucke but the managing director of everyoneINVESTED ensures that his company is an answer to filling that digital gap. The firm, set up last March, gathers the digital innovation expertise of KBC Asset Management - the investment arm of Belgian financial group KBC - and works on the development of digital investment applications.

On Friday, everyoneINVESTED announced a partnership agreement with wealth and asset management-focused software company Objectway to go fishing bigger clients, namely professional asset managers and financial institutions, outside its core markets for its digital products. The Belgian wealth tech will be able to leverage on Objectway’s client base which is composed of 200 wealth managers, banks, asset managers, fund managers, insurers and outsourcing providers in more than 15 countries, managing £1trn in assets.

The first solution that Objectway will provide on the international market is built around everyoneINVESTED's digital investor profiling app 'Profiler'. Other products and developments from KBC AM’s wealth tech spin-off “will in due course” also be brought onto the international market by Objectway. These could include the Page, sort of a chat app for investment advisers and their clients focusing on portfolio construction and potential investment results. Another app called the Score provides assessment on alignment of individual portfolios with investment strategies.

everyoneINVESTED's managing director Vandenbroucke said: “We don't see digitalisation as an end in itself, but rather a means to make investing more accessible. By combining technology with our know-how of investor behaviour, we can improve the way we approach, serve and inform the user, so that the process becomes much more than just automation. The partnership with Objectway enables us to leverage our ambition of getting everyone invested.”

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