Spanish robo-advisor study finds out average user profile

On the 03/25/21 at 7:51AM


Adrien Paredes-Vanheule


An investor profile study carried out by Spanish robo-advisor Indexa Capital over its 35,000 clients has found out that its average user is a man aged 39 years old with an investment of less than €100,000. In addition, this average investor is likely living in Madrid or in Barcelona since 51% of Indexa Capital clients are either domiciled in the Community of Madrid or in Catalonia. Clients based in the Community of Valencia, Andalucia and the Basque Country account for 10%, 9% and 8% respectively. Besides, Indexa Capital’s average user holds a university degree (77% of Indexa Capital’s investors) and may well be a programmer given that 5% of the robo-advisor clients are (the highest share per work). Engineers, tech workers are also among highest shares within professional profiles.

In comparison to its first analysis conducted in 2017, Indexa Capital highlighted that the average user age reduced by three years from 42 to 39 years old. Actually, 81% of its users are aged between 25 and 54 years old with 5% being minors [Indexa Capital runs mutual fund accounts for EU-based minors, ed.]. Furthermore, the Spanish robo-advisory firm flagged a rise in the share of women users from 17% in 2017 to 23% in 2021. Lastly, while 81% of Indexa Capital clients invest less than €100,000, those with investments between €100,000 and €300,000 form 13% of the client base and those with investments between €300,000 and €1m, 5%. The remaining 1% is investing over a million euros in the Spanish robo-advisory funds.

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